Privacy policy
Last updated
This policy explains what personal data Cool Unlimited collects, why, and what you can do about it. It covers this website and the mobile apps we publish.
Who is responsible
The data controller is COOL UN LTD, trading as Cool Unlimited, a company registered in England and Wales under number 04985133, whose registered office is 42 Marrick, Wilnecote, Tamworth, England, B77 4NU.
For anything in this policy, contact privacy@coolunlimited.co.uk.
This website
This website counts page views using Cloudflare Web Analytics. It records the page address, the site that linked you to it, the country your network address is in, and your browser, operating system and device type, along with how quickly the page loaded. It sets no cookies and stores nothing in your browser. Cloudflare states that the service does not collect or use visitors' personal data. Read Cloudflare's description of the service.
It gives us counts, not people. There is no visitor identifier, no profile and no advertising use, and it records country only — not your town or city. We use it to see which pages are read and which are ignored, so we can improve them. Under the Privacy and Electronic Communications Regulations we rely on the statistical-purposes exception, which means we do not ask you to accept anything — and which also requires us to give you a simple, free way to object. That is the control below.
Object to being counted
Cloudflare offers no opt-out of its own, so this website decides whether to load it at all. If your browser sends a Global Privacy Control or Do Not Track signal, or you opt out below, the measurement script is never requested and nothing about your visit reaches Cloudflare.
To be exact about what that does and does not undo: it applies from the moment you opt out onwards. Pages you looked at before then were already counted, and we cannot retrieve those to remove them — they hold nothing that identifies you in any case. This page is never counted, so coming here to object is not itself recorded. The choice is stored only in this browser, so it will not follow you to another device, and clearing your browsing data will undo it.
To object, turn on Do Not Track in your browser settings, or email privacy@coolunlimited.co.uk.
We do not sell website visitor information or use it for advertising or profiling. The service processing described below is needed to deliver the website and respond to enquiries. This website does not embed third-party surveys, advertising or social-media feeds.
Our hosting provider, Microsoft Azure Static Web Apps, processes standard server request data in order to serve pages and protect the service. We do not have access to a visitor-level view of it.
If you email us, we hold that email and your address so we can reply and keep a record of the correspondence.
Our apps
Our games do not ask you to create an account with us, and we do not run a server that stores your play data. Progress is held on your device and in your own iCloud account, which we cannot read. Where a game records a history of matches against another player, those records stay on the two devices involved.
Analytics and crash reporting
We use Google Firebase Analytics and Firebase Crashlytics to understand how the game is played and to find out when it breaks. This collects product interaction, crash and performance data.
We do not send any personal identifier with it — no name, no Game Center ID, no iCloud identity, and no free text you have typed. You can turn this off entirely in Settings → Privacy → Share anonymous usage data inside the game.
Advertising
Games that show adverts use Google AdMob. Before any advert appears, you will be asked twice: once by Apple, for permission to use your device's advertising identifier, and once by a consent form listing the advertising partners involved. Neither prompt appears at launch — both wait until an advert is actually about to be relevant.
If you decline either one, you will still see adverts, but they will not be personalised. We also treat the in-game privacy switch as part of that decision: if you have turned off "Share anonymous usage data", adverts are not personalised regardless of what you told the consent form.
You can remove adverts permanently by buying the relevant in-app purchase.
Purchases
In-app purchases are handled entirely by Apple. We receive confirmation that a purchase happened so we can unlock what you bought. We never see your payment details.
Game Center
If a game uses Apple Game Center for leaderboards or multiplayer, that feature is governed by Apple's own privacy policy and your Game Center settings. We do not store your Game Center identity.
Why we are allowed to do this
| What | Lawful basis |
|---|---|
| Replying to emails you send us | Legitimate interests — answering an enquiry you made |
| Serving the website | Legitimate interests — running a secure, working service |
| Analytics and crash reporting | Consent, given by the in-game privacy switch, which you can withdraw |
| Personalised advertising | Consent, given through the consent form and Apple's prompt |
| Non-personalised advertising | Legitimate interests — funding a free game |
Who else sees it
We do not sell personal data. We share it only with:
- Google (Firebase, AdMob) — analytics, crash reporting and advertising.
- Apple — app distribution, in-app purchase and, where used, Game Center.
- Microsoft — website hosting.
- Cloudflare — aggregate, cookieless website statistics.
These providers may process data outside the UK. Where they do, they rely on the safeguards required by UK data protection law, such as the International Data Transfer Agreement or an adequacy decision.
How long we keep it
- Emails: for as long as the enquiry is live, and afterwards only where we need a record.
- App analytics and crash data: according to Google's retention settings, which we keep to the shortest period that is useful.
- Website statistics: according to Cloudflare's retention for the service.
- Anything on your device: until you delete the app, or clear its data.
Your rights
Under UK GDPR you have the right to:
- ask what personal data we hold about you, and get a copy;
- have inaccurate data corrected;
- have data deleted;
- restrict or object to how we use it;
- withdraw consent at any time, including through the in-game privacy switch;
- ask for your data in a portable format.
To exercise any of these, email privacy@coolunlimited.co.uk. We will respond within one month.
In practice, because we hold almost nothing that identifies you, a deletion request is usually satisfied by deleting the app and telling us to delete any correspondence.
Complaints
If you think we have handled your data badly, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator.
Children
Our games are not directed at children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, contact us and we will delete it.
Changes
We will update this page when what we do changes, and the date at the top will change with it.